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It is a local small business with a small targeted area. From 1-2 leads per month to 15-20 leads per month with new website upgrades, SEO, and paid ads.
Maxis Services is a BC renovation and handyman contracting company. They reached out to us for help with:
It is a local small business with a small targeted area. From 1-2 leads per month to 15-20 leads per month with new website upgrades, SEO, and paid ads.
Web Development,Web Development,Paid Ads
Home & Garden
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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