
Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients.
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok.
I did build up lots of reportings
Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

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