Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients.
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok.
I did build up lots of reportings
Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
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