• For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
2.5
CPR

The Challenge

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.




  • Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
  • Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

The Process

  • Paid Ads (including Amobee, Cadreon, Digital Billboard)
  • Marketing Strategy
  • Market Research
  • Data Analysis
  • Build Dashboard (data visualization)
  • Non-Digital: Billboard, Radio, Newspaper, Poster, Event
  • Others: Storyboard, Radio Script

The Solution

  • For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,CRO,Web Development,Paid Ads,Branding,Other,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

African Secrets

African Secrets, a liquor that tastes like the African spirit. With this campaign, we created a range of images to highlight the African Secret Liqueur and let the viewer taste the soul of the brand through the images.

0.11

ROAS

MrCheco

Mr.Checo is socially and ecologically sustainable brand for dog collars. hight end dog collars and leashes for outdoor performance.

we build the brand from scratch and launched in 3 countries simultaneously.

3

ROAS

Mohonk Mountain House

the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

Supernova Lighting

Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.