• For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
2.5
CPR

The Challenge

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.




  • Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
  • Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

The Process

  • Paid Ads (including Amobee, Cadreon, Digital Billboard)
  • Marketing Strategy
  • Market Research
  • Data Analysis
  • Build Dashboard (data visualization)
  • Non-Digital: Billboard, Radio, Newspaper, Poster, Event
  • Others: Storyboard, Radio Script

The Solution

  • For e-Duit Raya Campaign - Transaction (unit) increased by 70%
  • Video viewership growth x1.3 YoY
Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,CRO,Web Development,Paid Ads,Branding,Other,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Help Medical Supplies

Help Medical Supplies was looking to increase sales of their respiratory products online.

0.73

CPO

ABCO Anfallconsulting

Re-Launch the webshop with the goal to win back the first mover advantage

0.6

CPM

Desert Data Recovery

Optimize ads performance and search engine rankings

3

ROAS

Gist Applications

The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.