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Our team was able to get a 220% lift in revenue over the course of 6 months, reversing the past 3 years of declining performance.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Our team did a deep dive of historical overall performance by SKU; and starting working on the secret, highest performing products; both recent and over the past 7 years.
We integrated call tracking that passed product revenue back to Google Analytics.
We helped them replace an under-performing affiliate agency; and create a promotions strategy.
Our team was able to get a 220% lift in revenue over the course of 6 months, reversing the past 3 years of declining performance.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Marketing Strategy
Health & Wellness
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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