
We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS
The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.
This was done through advertising multiple product lines with a funnel for each product line. All while making the most of all website and business assets. I was able to find creative ways to maximise the use of the content that was made available to me.
Ad copy, audience, lookalike and interest tests were run with a ton of different ads were tested and winners were cycled through to ensure a strong CTR, a beautiful user experience and a ROAS above 12x.
We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS
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The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

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