We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS
The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.
This was done through advertising multiple product lines with a funnel for each product line. All while making the most of all website and business assets. I was able to find creative ways to maximise the use of the content that was made available to me.
Ad copy, audience, lookalike and interest tests were run with a ton of different ads were tested and winners were cycled through to ensure a strong CTR, a beautiful user experience and a ROAS above 12x.
We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS
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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.