We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS

0.35
CPO

The Challenge

The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.

The Process

This was done through advertising multiple product lines with a funnel for each product line. All while making the most of all website and business assets. I was able to find creative ways to maximise the use of the content that was made available to me.


Ad copy, audience, lookalike and interest tests were run with a ton of different ads were tested and winners were cycled through to ensure a strong CTR, a beautiful user experience and a ROAS above 12x.

The Solution

We scaled the business investment from $2k to $13K per month all while maintaining over a 12X ROAS

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$300,000

Revenue

ConvertKit

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.


It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

iProspect Canada

iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.

1.96

ROAS

CoRevival

The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.