Email revenue grew by 119% within the first 3 months of engagement.

We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.


Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.


Returning customer base has increased by 91%.


A very happy client who we continue to work with.

The Challenge

Melbourne Bushfood came to me with minimal focus on email marketing.

They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.


Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

The Process

First I worked on setting the foundations for an effective email marketing strategy.


Driving revenue is prioritized in the early phases.

Phase 1: Foundations

Grab your quick wins and increase revenue with these flows.


Welcome flow

Abandoned Cart

Browse Abandonment Flow

Post-Purchase Flow (first time) - Biggest goal here is to turn a 1st-time buyer into a repeat buyer. Retention will skyrocket

Winback flow - bring customers back into the sales cycle

Out of Stock Flow - Don’t overlook the power of this one. Not just revenue but customer experience.

Replenishment flows - Pushing them to subscription also


Phase 2: Throw some gasoline on the fire


Start up those campaign emails - Small list? Do at least 1/week

Make use of FB retargeting by pushing segments from Welcome flow

Continue to progressively profile customers. Enrich data points as deep as you can.

Create a UGC on autopilot flow. Use this for automated content creation for social media and FB ads

Start up review request flows

Focus on list growth through incentive brainstorming and strategic opt-in form placements (IG bio, Swipe Ups, Embeds, show to different segments, FB Ads)


Phase 3: Retention & Optimisation


Aggressive testing and optimization to slowly improve

Use collected customer data to provide personalized experience. Focus on high-value customers who will refer you through word of mouth.

Increase volume of campaigns as long as list is healthy, Unsub:List growth ratio stays healthy and emails are well received

Create referral and loyalty programs

Sunset flow to suppress unengaged customers


Phase 4: Exponential Growth


Use the Gatsby app for nano influencer outreach

Create refund flow

Create subscription winback flows

Cross flows with SMS triggers and in-app such notifications like TapCart

Create co-marketing campaigns - “Hey our food brand just partnered with this wine brand for a Black Friday Bundle Deal!”

Contest, giveaway, sweepstake flows

The Solution

Email revenue grew by 119% within the first 3 months of engagement.

We are still seeing an average of 35-40% of revenue coming from email marketing after 6 months.


Very engaged and responsive email list with high average open rate of 40.7% and click throughs of 9.13%.


Returning customer base has increased by 91%.


A very happy client who we continue to work with.

Skills Used

Copywriting,Email Marketing

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Film Independent

7

ROAS

Corvex

Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.

0.5

CPL

Kodland

Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and

5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.