We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.


The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.

0.5
CPL

The Challenge

Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)

The Process

I built out lead gen campaigns for users on Facebook. I also built conversion campaigns to have farmers sign up on their demo page. I worked with the founder to refine the landing page to make sure it was optimized as we moved towards our goals.

The Solution

We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.


The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.

Skills Used

Paid Ads,Copywriting,Marketing Strategy

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Wiley

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

0.2

ROAS

LED Supply

Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.

2.6

CPR

HastyCart

HastyCart is an online grocery ordering service. They reached out to me for help with:

  • getting new customers
  • increasing their purchase rate

4

ROAS

Rio Grande

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.