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We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.
The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
I built out lead gen campaigns for users on Facebook. I also built conversion campaigns to have farmers sign up on their demo page. I worked with the founder to refine the landing page to make sure it was optimized as we moved towards our goals.
We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.
The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.
Paid Ads,Copywriting,Marketing Strategy
Food & Drink
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The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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