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We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.
The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
I built out lead gen campaigns for users on Facebook. I also built conversion campaigns to have farmers sign up on their demo page. I worked with the founder to refine the landing page to make sure it was optimized as we moved towards our goals.
We drove multiple lead sign ups on both the consumer and farmer side. Given our limited geography, we proved demand for the product and service through paid media.
The founder was still refining the cost structure, and had an aggressive cost per lead goal. LTV would have made the campaigns make clear sense, but for now we paused as he didn't have the runway to continue.
Paid Ads,Copywriting,Marketing Strategy
Food & Drink
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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