
Launched brand while exceeding revenue goals and remaining below CPA target
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Channel planning, Media mix and Budgeting for brand launch then managing media for 3 months
Launched brand while exceeding revenue goals and remaining below CPA target
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Beauty
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

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