Launched brand while exceeding revenue goals and remaining below CPA target
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Channel planning, Media mix and Budgeting for brand launch then managing media for 3 months
Launched brand while exceeding revenue goals and remaining below CPA target
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Beauty
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
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