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With increased efficiency on the team as a whole, a refined offer and the supplementary output of our team, we were able to drive down the cost per lear by about 50% from $4 to $2/lead on average.
The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.
We managed to find 3 core offers that have worked well in the past, cut the rest, and solely focused on them. Testing iterations of lead forms plus creative and copy being updated on a bi-weekly basis.
With increased efficiency on the team as a whole, a refined offer and the supplementary output of our team, we were able to drive down the cost per lear by about 50% from $4 to $2/lead on average.
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