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A new rebranded product in a ultra-competitive niche with huge brands.
Identifying the main strengths of the product and related KeyWords. Created segmented campaigns, and ultra-niche low-competence campaigns.
The profits have been constantly growing
Google Shopping,Paid Ads,Paid Ads
Beauty
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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