After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.

1.2
ROAS

The Challenge

  • Competitive marketplace
  • Tight margins 
  • Long and complex buyer's journey


The Process

The process began by building and reviewing the acquisition funnel from the ground, starting with high-intent shopping campaigns to potential customers researching on Google and watching videos on YouTube. Since our margins were tight we needed to cautiously adjust our bidding strategies to get the best ROAS possible for our ad campaigns. 



The Solution

After weeks of building and launching different campaigns targeting the entire acquisition funnel, we were able to drive a significant increase in revenue for the business while maintaining an extremely profitable ROAS well above the client’s goal which was a 7x.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPO

Trailcraft Cycles

Scaling a little-known kids mountain biking company through digital advertising.


Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.

OneSkin

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

Custom USB

This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

Film Independent

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.