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By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.
Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.
I created a marketing plan that deeply segmented core audiences for Warp Academy. I then build sales funnels for each key audience segment and used data-driven analysis to pick the media channels that would deliver the most personalized ad messaging—while ensure the cost per customer acquisition was kept as low as possible.
By meticulously testing different sample sets of creative, we found that a specific audience and product match was a very highly profitable match. We then scaled our marketing efforts to drive up registrations and we increased ROAS by 60%. The client remains very happy with my services.
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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