Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
Facebook ads - video ads, image ads, ad copy variation, multiple tracking links, detailed performance analysis
Email marketing - setting up multiple email messages in Mailchimp building up hype for the Kickstarter launch and creating momentum out of the gate to propel the Kickstarter campaign higher
Due to a successful Facebook ads campaign coupled with a strong email campaign, Movo Photo's Kickstarter launch was a massive success, more than tripling revenue from their previous attempt and resulting in a string of subsequent successful Kickstarter campaigns.
Paid Ads,Email Marketing,Copywriting,Branding
Art & Entertainment
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.