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Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
As many companies did, we turned to webinars some just with or own staff and many with partners from the industry. As a result we were able to engage with the attendees via polls and conversations after the presentation. We used these polls to engage on social media and then convert the results into infographics, blogs and shorter insights. We continued to share the polls in other groups retarded to the industry and saw great results.
My roll was to create the polls questions and answers and then convert them into content as well as mapping out where we should use these content once it was ready.
Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
Social Media Management
Electronics
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
A fashion film and stills showing the heart of the amazing Mulias Swim brand. Inspired by the essence and main inspiration of the Mulias brand. Mulias – meaning noble and majestic. Empowering women of all ethnicities and body types.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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