
Google ads conversion rate improved by 66% resulting in significant increase for online sales, from $40K to $362K from July 20' - Jan 22’. Leads and sales are measured accurately for better overall business decisions for ad campaigns.
B2B client sells products to the restaurant industry at their warehouse and online website. They wanted to increase their sales online, generate more leads and track sales accurately.
Site had outdated design and poor conversion rates. I migrated their site from Volusion to Shopify, managed the updated design, created Google Shopping and Search ads, created leads in Tag Manager and updated the conversion code to track sales and leads accurately.
Google ads conversion rate improved by 66% resulting in significant increase for online sales, from $40K to $362K from July 20' - Jan 22’. Leads and sales are measured accurately for better overall business decisions for ad campaigns.
Paid Ads,Google Shopping,CRO,Web Development,Marketing Strategy
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.