
Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
Their challenge was that they are unable to scale new users acquisitions.
Upon auditing, their funnel setup for FB/IG was not correct due to non-existence of exclusion and right setup in place. I went and restructure their campaign setup, putting in the right creatives for each different funnel, and leveraging DPA for highly targeting mid/low funnel as well as upsell/cross-selling their products line.
Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.

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