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Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
Their challenge was that they are unable to scale new users acquisitions.
Upon auditing, their funnel setup for FB/IG was not correct due to non-existence of exclusion and right setup in place. I went and restructure their campaign setup, putting in the right creatives for each different funnel, and leveraging DPA for highly targeting mid/low funnel as well as upsell/cross-selling their products line.
Not only did we manage to spend 70% of the budget to new user acquisition but also manage to raise their ROAS. Spend prior to all this was avg 10-15k/month with 2-2.5x ROAS now we are spending 35-40k/month with ROAS of 4.48x since restructuring.
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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