We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.
Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.
I was responsible for the entire paid media strategy. I worked with them to develop the right messaging, targeting approach, creative, and campaign structures to succeed through Facebook and Google advertising. We proved that there was demand in the product, and the bottleneck became their site speed and development.
We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.