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We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.
Lift Metrics worked with an agency team to update all brand assets and build new ad creative into the companies existing high-spending ad account. This process took significant organization as to not disrupt the optimizations in the ad accounts. After updating new creative, we focussed on specific holiday angels and scaled ad spend with an impressive lift in ROAS.
We successfully updated over 100 brand assets across Facebook, Instagram, and Google and conducted the process methodically, so the "learning phase" was minimal to increase performance. We successfully launched a new professional brand and earned an average ROAS across all accounts of 275%. Some channels had higher ROAS, but the average, in this case, is impressive due to the scope and complexity of the campaign launch program!
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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