
Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.
"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions."
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
An account audit and overhaul.
The homebuilder initially requested Hop Skip Media to conduct a thorough audit along with a complete overhaul of their existing account.
Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:
Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.
"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions."
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The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.

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