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Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.
"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions."
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
An account audit and overhaul.
The homebuilder initially requested Hop Skip Media to conduct a thorough audit along with a complete overhaul of their existing account.
Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:
Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.
"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions."
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
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