Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
I redesigned and relaunched all ad campaigns from scratch to significantly improve performance and ROAS. Within 2 months of working together, I was able to achieve our goals of reaching profitability on all advertising channels. Results included the full reorganization of existing ad campaigns to reduce wasted ad spend, improve campaign performance, and achieve an increase in ROAS by 350%. Conversion rate optimization to improve usability, user experience and increase conversion rate by 25%. Design and launch new digital advertising campaigns on Facebook, Instagram, Google, Youtube, and Amazon to achieve a 3x increase in online revenue.
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
The goal was to conduct an immediate turnaround of Loctote’s online acquisition strategy by redesigning their paid advertising strategy from scratch to substantially increase ROAS and reduce wasted ad spend. When I took on the project, I was confident that I could help the brand fix these major issues. I immediately started by reorganizing the client's campaigns to reduce wasted ad spend and significantly increase advertising performance. Within the first week of working together, I was able to significantly reduce wasted ad spend across all advertising channels. With ad spend now controlled, I was then able to focus on designing and implementing new ad campaigns from scratch on Facebook, Instagram, Google, Youtube, and Amazon to improve conversion and ROAS.
I redesigned and relaunched all ad campaigns from scratch to significantly improve performance and ROAS. Within 2 months of working together, I was able to achieve our goals of reaching profitability on all advertising channels. Results included the full reorganization of existing ad campaigns to reduce wasted ad spend, improve campaign performance, and achieve an increase in ROAS by 350%. Conversion rate optimization to improve usability, user experience and increase conversion rate by 25%. Design and launch new digital advertising campaigns on Facebook, Instagram, Google, Youtube, and Amazon to achieve a 3x increase in online revenue.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Paid Ads,Paid Ads,Email Marketing,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
