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We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.
The main challenge was the limited target audience (by client request). - very small potential reach
At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!
We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.
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Nonprofit & Government
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This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.
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