We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.

0.45
CPO

The Challenge

The main challenge was the limited target audience (by client request). - very small potential reach

At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!

The Process

The Solution

We got better CPA after giving the right message for each audience segment based on our 2nd and 3rd party data.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Nonprofit & Government

Results by the numbers

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0.2

CPL

BMW

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

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Lidl Dollys Factory Store

HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS

   4,475 purchases

   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


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Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


 INTRODUCTION

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

These strategically-targeted ads and boosted posts generate significant product views and add to carts.


WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.

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Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

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The client was generating leads from Facebook but the CPL was $50+ and wanted to lower the CPL and get more leads.

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