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The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
A new website, logo, copy and product photography were used to create an aspirational and vibrant story for artists, distributors and retail partners. The site needed to feel as rich and unique as the products themselves. I was the lead strategist, guiding both the client and the creative team to develop a digital footprint that was competitive, search-friendly and aspirational enough to convert plein air and portrait artists away from larger brand names and mass market oils.
The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.
Marketing Strategy,SEO
Art & Entertainment
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Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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