The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

The Challenge

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.

The Process

A new website, logo, copy and product photography were used to create an aspirational and vibrant story for artists, distributors and retail partners. The site needed to feel as rich and unique as the products themselves. I was the lead strategist, guiding both the client and the creative team to develop a digital footprint that was competitive, search-friendly and aspirational enough to convert plein air and portrait artists away from larger brand names and mass market oils.

The Solution

The site was met with rave reviews from customers and retailers. The brand has continued to grow within the structure established; adding new content and social channels, to educate and serve the artist community.

Skills Used

Marketing Strategy,SEO

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.68

CPO

Getaway

Getaway was created to give people time, space, & a place to disconnect from

the wired world through its rentable cabins secluded in nature.

David Von

The client had the following challenges:


  1. Low email marketing revenues
  2. No email marketing strategy
  3. No optimization on the Klaviyo account
  4. Low repeat customers

10.84

ROAS

Castro Israel

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

1

CPL

Soundry Health

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.