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The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
I reviewed the previous year of activity, to glean insights in terms what has been working and what hasn't and pick up on any trends within the account.
I put together a new 6 months strategy to improve performance and also scale their activity on existing channels as well as expand to new channels.
Some of the actions taken in that process included:
The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Other
Pets
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"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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