After improved from month to month the results and increasing our audience, the results were "exploded" at the end of the year in the Black Friday of that year and the customer was very pleased from that year.
Although we had good results - we tried find ways to get it improve.
After analyzing the different campaigns on the ads manager that were running, I test what was working better and what's not, added new ad sets and creative I asked from the client and managed to improve the results.
After improved from month to month the results and increasing our audience, the results were "exploded" at the end of the year in the Black Friday of that year and the customer was very pleased from that year.
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
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