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After working with us for a little over a year, they had grown to average 1,723,056 visitors per month, worth over $600,000. This represents a 287% increase in traffic, and an extra $440,000 in monthly traffic value.
When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
One of the most important changes made during this time period was the introduction of a new editor, which has allowed PPT to publish more content than ever before based on our analysis of which keywords would be most likely to provide a solid ROI.
Combined with our other efforts, this is working very well to make them a dominant player in their industry.
Because PPT was offering a $1,000 scholarship to students who could come up with the most innovative gun law reforms, we were able to reach out to colleges and universities to be included in their lists of publicly available scholarships. This generated very high-value .edu links from authoritative websites, which has helped to increase the perceived authority of the PPT domain.
Like nearly all campaigns, we reached out to other industry blogs to secure guest posts on their sites. From just one mail merge we were able to secure 15 separate opportunities that met the client’s standards, which kept the content team busy for several weeks.
One way to find potential link opportunities is to take a deep-dive into the links your competitors already have. In this case, we were able to do that with a few competitors that had deleted some of their previous content or had gone downhill in terms of editorial quality, convincing the same people that linked to them to link to our site instead.
In recent months, we’ve found great success in driving traffic to this particular site by posting their content to Reddit and engaging in discussions there. This isn’t strictly link building, but it does help to drive referral traffic when there are already active communities around the topic that don’t mind outside links being posted, plus we believe that social signals are likely a part of Google’s algorithm now, from anecdotal evidence.
Featured Snippets, which are sections of information Google pulls directly into the search results, command a lot of the organic traffic for the queries in which they appear. PPT ranks #1 for a lot of terms where they don’t hold the featured snippet, meaning they were missing out on a lot of traffic. Over the course of several month, we modified their existing content, making HMTL title tag and ordered list changes, tuning page titles to suit search intent, and more to help them win more featured snippet boxes.
After working with us for a little over a year, they had grown to average 1,723,056 visitors per month, worth over $600,000. This represents a 287% increase in traffic, and an extra $440,000 in monthly traffic value.
SEO
Sports, Outdoors & Fitness
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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