They were looking for someone to take care of their social media and paid advertising strategy.
We completed a full audit of the clients social media & paid accounts and made a 84 points paid audit to show our expertise before taking action.
We were able to reduce CPL by 43%
Social Media Management,Other,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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