Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.

Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.

As Head of Growth, I'm at the forefront of driving the acquisition strategy.

The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.

A leading Mould Remediation company in Ontario came to us after a year of trying and failing to drive inbound leads on Google, the goal was to establish a predictable pipeline of Qualified inbound leads to grow the business.

Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.