After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.
Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
Esthetic device manufacture (B2B). I have created Facebook and Google Ads campaigns and SEO for brand awareness in specific markets. On FB, I targeted women with relevant interests, and on Google Adwords, I created general keywords and competitors campaigns.
After the campaigns ended, we saw a large increase in traffic from those markets. Now, Pollogen is a known brand in the target markets.
Paid Ads,Paid Ads,SEO,Web Development,Marketing Strategy
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I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
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