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Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.
Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
My role was to review their overall Digital Marketing Strategy and put together a revised growth strategy and monthly schedule that both improved their ROAS and scaled their spend.
My suggestions included shifting from a monthly promotion-led strategy on Social to a mix of 'always on' and promotion-led activity, with greater flexibility in spend allocation between channels, strategies, campaigns and products and specific tactical suggestions to improve Facebook performance.
I also added Programmatic to their channel mix, using remarketing with Dynamic Creative Optimization (DCO), driven by sophisticated machine learning algorithms.
Facebook Ads performance improved by 2x. Programmatic produced a ROAS of 700%.
Google Ads improved by 150%. Bing Ads was removed from the channel mix and spend reallocated to other channels.
Paid Ads,Web Development,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Tasked with improving engagement of large inactive abandoner list of 500k+.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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