
Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
We immediately leveled-up their content, producing new blog posts with greater depth, published on a more consistent basis. We also began outreach-based link building, averaging five new referring domains each month, and provided consulting to improve the site from a technical and conversion perspective. The Conversion Media team was even able to build several interactive calculators, which helped to differentiate their content and capture additional leads.
Over the last 12 months we worked with this client, organic revenue increased by 26.8% - a six-figure revenue increase.
Over an approximately two-year period we were able to achieve average traffic levels 47.4% higher than the trailing quarter before we began working with the brand, and our work helped to buttress the brand through the initial shock of covid which slowed paid conversions down.
SEO
Real Estate
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.