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I was able to completely overhaul the Deel paid ads program. Before I joined, the Deel team had no conversion tracking or attribution solution in place on their website. I was able to build out a robust data infrastructure to help them identify and measure the entire user journey, and identify average customer acquisition costs by channel.
To date, we've scaled our monthly ad budget by 650% since August while maintaining a stable customer acquisition cost over the past five months. We've also dropped the CPMs of our campaigns by 25%, which is extremely impressive given the fact that the financial industry is one of the most expensive avenues for advertising online.
Deel continues its trajectory of rapid growth every single month. Paid ads remains the top lever for growth across the entire organization.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
I worked closely with the Head of Growth at Deel to create brand new paid ads landing pages, original social creative, and original copywriting ideas. We spent a lot of time up front nailing all of our creative angles before launching any ads.
From there, we slowly ramped up our ad program across Google, Facebook, Bing, Linkedin, & Twitter. We focused on both prospecting brand new leads with high-quality look-a-likes and search queries, while also building out a robust retargeting program to convert lower-funnel users.
Month over month, as we continued to identify new benchmarks and run additional A/B tests, we worked to scale up the budget while maintaining a stable CAC. This process is ongoing and we continue to scale up the monthly ad budget every month.
I was able to completely overhaul the Deel paid ads program. Before I joined, the Deel team had no conversion tracking or attribution solution in place on their website. I was able to build out a robust data infrastructure to help them identify and measure the entire user journey, and identify average customer acquisition costs by channel.
To date, we've scaled our monthly ad budget by 650% since August while maintaining a stable customer acquisition cost over the past five months. We've also dropped the CPMs of our campaigns by 25%, which is extremely impressive given the fact that the financial industry is one of the most expensive avenues for advertising online.
Deel continues its trajectory of rapid growth every single month. Paid ads remains the top lever for growth across the entire organization.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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