Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
I was able to completely overhaul the Deel paid ads program. Before I joined, the Deel team had no conversion tracking or attribution solution in place on their website. I was able to build out a robust data infrastructure to help them identify and measure the entire user journey, and identify average customer acquisition costs by channel.
To date, we've scaled our monthly ad budget by 650% since August while maintaining a stable customer acquisition cost over the past five months. We've also dropped the CPMs of our campaigns by 25%, which is extremely impressive given the fact that the financial industry is one of the most expensive avenues for advertising online.
Deel continues its trajectory of rapid growth every single month. Paid ads remains the top lever for growth across the entire organization.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
I worked closely with the Head of Growth at Deel to create brand new paid ads landing pages, original social creative, and original copywriting ideas. We spent a lot of time up front nailing all of our creative angles before launching any ads.
From there, we slowly ramped up our ad program across Google, Facebook, Bing, Linkedin, & Twitter. We focused on both prospecting brand new leads with high-quality look-a-likes and search queries, while also building out a robust retargeting program to convert lower-funnel users.
Month over month, as we continued to identify new benchmarks and run additional A/B tests, we worked to scale up the budget while maintaining a stable CAC. This process is ongoing and we continue to scale up the monthly ad budget every month.
I was able to completely overhaul the Deel paid ads program. Before I joined, the Deel team had no conversion tracking or attribution solution in place on their website. I was able to build out a robust data infrastructure to help them identify and measure the entire user journey, and identify average customer acquisition costs by channel.
To date, we've scaled our monthly ad budget by 650% since August while maintaining a stable customer acquisition cost over the past five months. We've also dropped the CPMs of our campaigns by 25%, which is extremely impressive given the fact that the financial industry is one of the most expensive avenues for advertising online.
Deel continues its trajectory of rapid growth every single month. Paid ads remains the top lever for growth across the entire organization.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
