
I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
I was responsible for creating the social strategy, setting up the ads, and the whole integration with the landing page and email marketing.
I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
Paid Ads,Paid Ads,Email Marketing,CRO,Web Development
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.