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I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
I was responsible for creating the social strategy, setting up the ads, and the whole integration with the landing page and email marketing.
I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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