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I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
I was responsible for creating the social strategy, setting up the ads, and the whole integration with the landing page and email marketing.
I created a social strategy that leveraged a lookalike audience of people that showed interest in one of our blog posts. I used multiple lookalike audience variations and retargeting social engagers to the landing page I created.
That translated into a 56% conversion rate on the landing page and under 90 cents cost per sign up to our free offer.
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Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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