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We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.
We systematically set up tests to see which products to focus on, while optimizing across the funnel: ad creative, landing pages, product pages, and checkout flows.
We also did intensive competitor analysis to see where our strengths and weaknesses lay. Over the course of our work together, we completely revamped their website through my recommendations and tested multiple product lines.
We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
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They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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