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We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.
We systematically set up tests to see which products to focus on, while optimizing across the funnel: ad creative, landing pages, product pages, and checkout flows.
We also did intensive competitor analysis to see where our strengths and weaknesses lay. Over the course of our work together, we completely revamped their website through my recommendations and tested multiple product lines.
We took an account from no pixel data or proven online success and systematically tested 7 different products. While we improved ROAS and purchase volume, we ultimately concluded that their products were too commoditized and didn't have UVPs, so they are going to focus on a new product line they are developing for male enhancement.
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Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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