
They have seen steady growth during the time period that I started creating and posting content, but they have seen a spike in profile activity since we started our giveaway campaigns in 2021.
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Social Media Manager - Creating and facilitating our monthly giveaways to drive traffic, brand awareness, and engagement. We also aim to educate our audience about all the different benefits of each one of their products.
They have seen steady growth during the time period that I started creating and posting content, but they have seen a spike in profile activity since we started our giveaway campaigns in 2021.
Social Media Management,Branding,Content Marketing,Branding
Health & Wellness
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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