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They have seen steady growth during the time period that I started creating and posting content, but they have seen a spike in profile activity since we started our giveaway campaigns in 2021.
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Social Media Manager - Creating and facilitating our monthly giveaways to drive traffic, brand awareness, and engagement. We also aim to educate our audience about all the different benefits of each one of their products.
They have seen steady growth during the time period that I started creating and posting content, but they have seen a spike in profile activity since we started our giveaway campaigns in 2021.
Social Media Management,Branding,Content Marketing,Branding
Health & Wellness
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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