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Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.
Conducted market research to define a targeting approach. Advised on UX and landing page funnels. Built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth. Built out multitouch attribution within the ads program. I worked across the ads strategy team, growth teams, and analytics to design the acquisition and tracking program.
Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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