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Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.
Conducted market research to define a targeting approach. Advised on UX and landing page funnels. Built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth. Built out multitouch attribution within the ads program. I worked across the ads strategy team, growth teams, and analytics to design the acquisition and tracking program.
Quote from the client at Atmosphere (Referral contact listed below):
Daniel improved our ROI and grew our daily MQL count from the low teens to on average 75+ per day. He built out prospecting campaigns, lead form ads, display ads, and competitive branded search campaigns to set a foundation for huge growth, and we are grateful. Daniel left an indelible mark on the team. His professionalism and intuition were hugely valuable, and his ability to work with everyone across the company made it easy to accomplish big things.
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Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
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