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We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.
It all starts with data. We have to connect all the digital platforms together with analytics, tag manager, reporting tools. We worked with the leadership team to establish strong KPIs and goals, and activated.
mad we moved into rebuilding and relaunching ads, we reviewed all historical data and conducted comp analysis to determine what works, what doesn’t work, and what opportunities are available in their market.
we rebuilt and relaunched Google Ads, Bing Ads, Social Ads, DSP, and conducted SEO audits and implementations.
We decreased the overall cost per lead and scheduled tour by 67%. We increased conversions on the community websites by over 600%. Our total cost per singles lease fell over 90%.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,SEO,Other,Paid Ads,Marketing Strategy
Real Estate
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I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
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