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Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
I created a full funnel strategy that would introduce the brand by building awareness at the top of the funnel using videos on TikTok and both videos and static posts on Instagram. Here we explained the problem they solved and why this was a great alternative to existing solutions.
We then retargeted our engaged audiences with follow through messaging explaining the specific product differentiators and benefits through ads on Facebook, Instagram and TikTok.
To drive conversions we set up Google Search campaigns focused on band and product search terms along with Conversion Optimized campaigns on Facebook and Instagram.
Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Beauty
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Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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