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Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
I created a full funnel strategy that would introduce the brand by building awareness at the top of the funnel using videos on TikTok and both videos and static posts on Instagram. Here we explained the problem they solved and why this was a great alternative to existing solutions.
We then retargeted our engaged audiences with follow through messaging explaining the specific product differentiators and benefits through ads on Facebook, Instagram and TikTok.
To drive conversions we set up Google Search campaigns focused on band and product search terms along with Conversion Optimized campaigns on Facebook and Instagram.
Although this is a fairly new campaign (90 days in) we’ve been able to drive online sales with a small positive ROI. Our TiTok ads have been able to generate traffic at $0.02 per click with a 15%+ CTR, conversions on Facebook with a ROAS of 1.4 and on Google of 3x.
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
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