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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
They were running ads to generate leads for a dental equipment company that sells headlamps for doctors. They ran mostly static images, plus a few videos worked in from what assets the client provided them. Leads cost was averaging $16.85 per lead.
They had some video ads created by NLC, worked them into the rotation, and the winning video ad brought in 43 new leads at $8.88 per lead. The cost per lead dropped by 47.3%
47.3% Drop In Cost Per Lead
43 New Leads
8.88% Per Lead
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When initially reaching out, Geologie needed outreach support to scale their influencer program, but after just 3 months of working together, we were able to scale their program from a $45,000 spend to $90,000 spend a month.
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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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