Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
They were running ads to generate leads for a dental equipment company that sells headlamps for doctors. They ran mostly static images, plus a few videos worked in from what assets the client provided them. Leads cost was averaging $16.85 per lead.
They had some video ads created by NLC, worked them into the rotation, and the winning video ad brought in 43 new leads at $8.88 per lead. The cost per lead dropped by 47.3%
47.3% Drop In Cost Per Lead
43 New Leads
8.88% Per Lead
Paid Ads,Paid Ads,Paid Ads,Paid Ads
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.