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Increased their ROAS by 435% compared to previous campaigns performance. Generated more leads for phone calls, sign ups, contact us, and chat messages and convert them into more customers.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
Created Search and Display campaigns to generate leads. Search campaigns were based on the different service types related to their primary service and brand campaigns. Created leads in Google Tag Manager and imported into Google Ads and Analytics. Created KPI dashboard for reporting. Also provided landing page updates to improve conversion rate for leads.
Increased their ROAS by 435% compared to previous campaigns performance. Generated more leads for phone calls, sign ups, contact us, and chat messages and convert them into more customers.
Paid Ads,Copywriting,Marketing Strategy,CRO
Beauty
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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