Launching a known German dermo-cosmetics brand in a new market, very high competition
The most important thing is to make it look local and not use models that the customer can't relate to, We found a niche that the competitors are not targeting at the moment and we adress our client via social media with content they can relate to
Better brand awareness, sales are going up
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Beauty
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.