Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Electronics
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
During our initial analysis of the company we identified the following challenges:
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.