Acquired the 20 year old home furnishing brand out of bankruptcy.
Led acquisition, turnaround strategy and sale of the 20 year-old home furnishings brand.
Oversaw operations and brand management including business growth plan and marketing execution resulting in new growth for its multi-category partnership with Target, 9 new global partnerships including TOMS, QVC, Michaels, House of Fraser (UK) and Sazasby League (Japan) and launching over 13 new product categories.
Sold to original Founder.
Other
Home & Garden
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.