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Within 3 months of new management of the campaigns, I improved ROAS by 350% setting a new baseline to be beat every quarter.
Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
As the main strategist on the account I analyzed their search terms results as well as traffic and conversion metrics. I then updated their campaigns to have match types separated, brand targeted, and I shifted their targeting to target new sets of keywords, crazy socks, cool socks, novelty socks, type of keywords that are more aligned with what they are selling.
Within 3 months of new management of the campaigns, I improved ROAS by 350% setting a new baseline to be beat every quarter.
Google Shopping,Paid Ads,Paid Ads,CRO,Paid Ads
Style & Fashion
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OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
Develop website and implement tracking to measure performance
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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