In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.

1
CPL

The Challenge

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

The Process

This account was all about implementing simple best practices such as budget management, and optimal campaign structure and maximizing assets such as extensions. It had scaled very fast on a campaign structure that was bringing in unqualified traffic and allowing spend for keywords that were irrelevant. My role is to manage and direct strategy on Facebook and Google Ads.

The Solution

In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.2

CPL

BMW

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

0.55

CPL

Leroy

Build an ads strategy to get more leads.

0.25

CPO

BeYouChair

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

0.36

ROAS

Norwegian Cruise Line

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.