Speciality Select Case Study

The Challenge

High competition in sports and fitness (resistance bands) in UK & USA
Low brand awareness
High cost per sale with very few purchases

The Process

Used the current scenario of lockdowns and showed the audience ads with text “Stay home & get fit”
Implemented brand awareness strategies to increase the number of Facebook page likes.
Ran flash sales campaign and optimized the product page with discounts and reviews which were missing out initially
Created audience vs country vs creative cohort reports and optimized towards the best performing audience
Used Shopping ads on Google to promote the brand and increase the sales.

The Solution

Cost pet Page like reduced by approx 50%
Cost per sale decreased by 25%

Website

https://www.facebook.com/specialtyselect

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

Get Started

More Case Study

0.47 CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

Read Case Study

Fiat

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

Read Case Study

Knack Bags

Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.

They needed help with a variety of items, including CRO, SEO, web development, and AB testing.

Read Case Study

0.12 ROAS

L9 Sports

Incremental growth YoY in a very competitive market.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Read Case Study

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Read Case Study