Speciality Select Case Study

The Challenge

High competition in sports and fitness (resistance bands) in UK & USA
Low brand awareness
High cost per sale with very few purchases

The Process

Used the current scenario of lockdowns and showed the audience ads with text “Stay home & get fit”
Implemented brand awareness strategies to increase the number of Facebook page likes.
Ran flash sales campaign and optimized the product page with discounts and reviews which were missing out initially
Created audience vs country vs creative cohort reports and optimized towards the best performing audience
Used Shopping ads on Google to promote the brand and increase the sales.

The Solution

Cost pet Page like reduced by approx 50%
Cost per sale decreased by 25%

Website

https://www.facebook.com/specialtyselect

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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