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Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.
To start building out our niche, I had to leverage similar design services to start to carve out our own niche on paid, as well as taking category information from the logos we created to build out our SEO presence and start to drive organic traffic. Additionally, as our product was very linear, I came up with three distinct customer lifecycles - cold/mild/spicy. Cold was meant for customers that we had an email, but their product experience was limited - they would receive more informative emails and ads vs. salesy. With mild, they had designed a logo, so all of their communications going forward mentioned that design, and the communications were more frequent. With spicy - that's your traditional abandoned cart flow, but it only kicked off after they abandoned the checkout.
Our first month we pulled in under $1K in revenue, and by month three we were over $100K/mo. The SEO landing pages would quickly add an additional 10% in total revenue alone.
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This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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