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Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)
Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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