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Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
We were able to deliver highly refined campaigns with precise audience targeting and careful geographical mapping across a variety of platforms via search ads, Facebook Lead Gen campaigns, Video advertising and lead nurturing campaigns across social networks (Facebook, Instagram, Snapchat, TikTok and LinkedIn)
Our paid campaigns saw the total registrations or undergraduate student prospects grow more and more each year.
+183% INCREASE IN registrations achieved from paid traffic
-79% cost-per-registration for an undergraduate Open Day since 2014
With our paid campaigns, the registrations for postgraduate open evening events have increased significantly over the last five years without any changes to the media spend.
+220% INCREASE IN registrations achieved from paid traffic
-72% cost-per-registration for an undergraduate Open Day since 2014
In 2018 our paid campaigns generated 75% of all visits to the Clearing site.
16,000,000 viewable impressions Generated By our innovative display campaigns
205,606 CLICKS Generated By our innovative display campaigns
300,000 impressions on video campaigns on YouTube and Facebook
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Education
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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