$1.20 per download
125 consistent downloads every day
150+ post engagement per day
We have a fantastic app, now how do we get users?
$1.20 per download
125 consistent downloads every day
150+ post engagement per day
Paid Ads,Paid Ads,Content Marketing,Branding
Technology
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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