Lowered the average quality lead price from 200$ to 60$

The Challenge

Bring down the price for a quality lead

The Process

I created the video

The Solution

Lowered the average quality lead price from 200$ to 60$

Skills Used

Branding

Industry

Finance

Results by the numbers

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More Case Study

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

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