
The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
We learned about the products and structured the infomercial to best promote them. From there, we handled the entire production and editing of the videos for the client.
The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
Branding
Professional Services
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.