The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
We learned about the products and structured the infomercial to best promote them. From there, we handled the entire production and editing of the videos for the client.
The customer tracked the interest and sales after an infomercial launch, and they’ve seen around 20,000 pieces sell in Europe so far.
Branding
Professional Services
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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