The Honey Pot Energy and Art Case Study

The Challenge

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.

When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.

The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.

Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

The Process

We went through each of the issues mentioned methodically and planned strategies to comeback each of the issues. We analyzed the tracking, website, and campaigns to come up with the best overall plan. We did find that the client didn't have a sales funnel and her pixel was on several other people's sites.

The Solution

Results highlights May - July:

Sales increased 1200%
Recurring revenue $15,492.29
Total sales $109,209.72
July sales (instore and online) just under $60,000

(case study available)

Website

https://energyandarts.com

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,CRO

Industry

Health & Wellness

Results by the numbers

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